Sample audit

What a full audit looks like.
5 of about 12 pages.

The $500 Google Ads audit reads your real account data. Page 1 tells the whole story. The rest shows every finding, where each dollar went, and a ranked fix plan with the hours each fix takes, with short explainers for anything technical.

Slate Creek Heating & Cooling is a fictional business. The findings and the scale of the numbers are modeled on a real audit.

Sample audit page 1: key numbers, what is wrong, where the money is going, and how to fix it
Page 1. The whole story: four key numbers, what’s wrong, where your money is going, and your choices from here.
Sample audit page 2: five fixes in order with money and hours
Page 2. Your five fixes, in order, with what each one costs you and how long it takes.
Sample audit page 3: findings in detail with an explainer box
Page 3. Findings in detail, with a three-line explainer of how your ads account works.
Sample audit page 4: chart of where the money went, including hidden searches by keyword
Page 4. Where every dollar went, including the searches Google hides, split by the keyword that bought them.
Sample audit page 5: 90-day plan, kits and a quote
Page 5. A 90-day plan, then your choice: fix it yourself with the kits, or have me do it at a quoted price.